Comments on: Budget Time for Budget Checks http://www.alanmitchell.com.au/techniques/budget-time-for-budget-checks/ Wed, 01 Sep 2010 09:34:47 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: David Bushell http://www.alanmitchell.com.au/techniques/budget-time-for-budget-checks/comment-page-1/#comment-429 David Bushell Wed, 13 Jan 2010 09:45:51 +0000 http://www.alanmitchell.com.au/?p=414#comment-429 Alan, It's good to give this a read after the similar post I wrote that you commented on recently (http://www.1upsearch.co.uk/blog/google-adwords-blog/maximise-clicks-lower-bid.html). I think you've made the point really well - that you should either be raising your budget or lowering your CPCs. In raw business terms, this means you should be raising your volume or increasing your margin. Any business that isn't doing this has either saturated the market at the optimal CPC or, as you say, is inefficient. I think the key point here, is that lowering CPC and increasing daily budget are the 2 fundamental growth strategies available to the PPC marketer or entrepreneur. It's amazing how few people are conscious of this hugely important strategic choice - they just bang in a bid and hope for the best... and this is happening in agencies too! Alan,

It’s good to give this a read after the similar post I wrote that you commented on recently (http://www.1upsearch.co.uk/blog/google-adwords-blog/maximise-clicks-lower-bid.html).

I think you’ve made the point really well – that you should either be raising your budget or lowering your CPCs. In raw business terms, this means you should be raising your volume or increasing your margin. Any business that isn’t doing this has either saturated the market at the optimal CPC or, as you say, is inefficient.

I think the key point here, is that lowering CPC and increasing daily budget are the 2 fundamental growth strategies available to the PPC marketer or entrepreneur. It’s amazing how few people are conscious of this hugely important strategic choice – they just bang in a bid and hope for the best… and this is happening in agencies too!

]]> By: Rob http://www.alanmitchell.com.au/techniques/budget-time-for-budget-checks/comment-page-1/#comment-133 Rob Thu, 01 Oct 2009 23:49:15 +0000 http://www.alanmitchell.com.au/?p=414#comment-133 I like it. Have not personally faced this issue before because I don'tget close to my daily spend limit for any of my campaigns. I've divided the account up so much, it helps with that. RM I like it. Have not personally faced this issue before because I don’tget close to my daily spend limit for any of my campaigns.

I’ve divided the account up so much, it helps with that.

RM

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